POP-UP EVENTS

A pop-up is a temporary retail space used by small and big brands as a one-time event in order to generate a ton of buzz for the brand and offer retailers the flexibility and the opportunity to experiment with less risk. Pop-ups have in mind to provide a unique, immersive environment sometimes leveraging interactive displays or other unexpected physical elements that add to a “wow factor”. 

 

Very much used by retailers in fashion, beauty, food & beverage, art, and online native brands, Pop-ups not only help to reach out to new customers, they also help reinforce the brand message with positive customer engagement through a multi-sensory, powerful and immersive experience.  

 

Pop-ups also serve as market research to gather insight, better understand the target customers and shape strategically future activities for the business. As a temporary structure, pop-up provides a sense of urgency and drive sales, helping brand to shift their stock. Ultimately, pop-ups are used to physical retail for online native brands, test new retail locations, and showcase new products.