CONCEPT STORES

Concept stores are la crème de la creme of the high-street retailer, they reinvent the traditional physical store, cultivating experiences that simply can’t be replicated on-line.

Despite the popularity of e-commerce, brick-and-mortar stores are fighting back, with stores where new ideas are put together in a bid to enhance the shopper experience. They often mix a quirky assortment of products such as books, beauty, fashion, food, and home accessories; all carefully displayed to appeal to a specific target audience. In addition, many concept stores offer experimental elements such as a café or exhibition space, enhancing their appeal to those shoppers seeking a particular lifestyle.

What’s more, in concept stores, the online and physical worlds often collide, with intelligent product displays, interactivity, and digital technology used to create a more personalized shopping experience.