The objective of this stage is to deliver your brand’s official Design Brand Strategy & Guidelines. A strategic document that takes into consideration all required aspects of your company to build a design strategy aligned with the overall business strategy. This document is built following a rigorous process based on research, audit, benchmark & analysis. 

Through this stage we will define  the overall design brand proposition, a retail and brand experience proposition that is carefully tailored and targeted to your audience and clearly differentiated from the competition. Our approach is designed to nurture a strong collaborative approach and build excitement and momentum about the creative stages ahead.